Pop Beauty was founded by Sara Strand, sister of Petra Strand of Pixi. Whereas Pixi’s vibe is ethereal, Pop Beauty’s is more rock’n’roll.
I haven’t seen a product like Pop Beauty Peak Performance Mascara before. Instead of a brush wand, it features a flexible tip with a fine-toothed comb. The Instructions have you twist the bottom of the tube 5 times (5 clicks) to deposit mascara on the comb. When you first open the mascara, however, you have to twist the tube again and again to “prime” it. Product dispensing is actually fairly controlled.
The great thing about Pop Beauty Peak Performance Mascara is that the comb enables you to get really close to the lash line. You can get an effect similar to tightlining. Be forewarned, this mascara can dry out due to its delivery system and you can get specks under your eyes. For me, this is not…
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